Need sales copy or marketing advice?

"Now You Can Convert More Traffic, Increase Your Sales and Put More Money in Your Pocket...Even If Your Previous Attempts Didn't Make a Dime!"

Dear Fellow Entrepreneur,

As a business owner, you know your time is valuable. Chances are, you simply don't have the time to do everything. However you also know your success in business depends on getting it all done...marketing, positioning, product creation, sales copy and everything else...not only is this a real challenge, it can be a major headache too.

One of the most important elements - yet to many one of the most difficult - is the sales copy.

The Problem With Sales Letters

Need persuasive sales copy?

Here are your alternatives: You could learn to write the sales copy yourself but that will take many, many hours - and there's no guarantee you'll get it right. Let's face it - copywriting is a skill that is hard to attain.

If you want to do it yourself here are just a few of the things you'll have to master:

• Attention Grabbing Headlines & Sub-Headlines - Does your headline enter the conversation that's already going on in your prospect's mind? Does it get the attention of your target market? If not, rewrite it. (Many copywriters say that you have to write at least 50-100 headlines before you can get it right.) Same thing for the sub-headlines as well...

• The All Important Introduction - You have about ten seconds to hook them into your sales letter and keep them reading...if they leave, that sale is gone, probably forever (and every future sale to that customer as well!)...make it interesting enough so they keep reading...

• Hooks - How are you going to "catch" your prospects without a properly baited hook? Or better yet, hooks. Make sure your hooks fascinate, pull and persuade your prospects to where you want them to go...

• The Body Copy - Needs to be ultra-compelling, read and needs to get people to take action...it can't be dull or boring or just a list of features...and be sure to include some stories they can relate too as well...

• Many Different Kinds of Bullets - Turn your features into tantalizing, desire creating bullets, and use several different types of bullets...one example would be "teaser bullets." There are at least 7 more you will need to know. Rotate them throughout your copy.

• Money-back Guarantees - Guarantees can make or break the sale...how are you going to structure yours? How are you going to present your guarantee so it pushes your prospect ever closer to the sale? How can you write so it not only increases sales but reduces refunds as well?

• Call-to-Action Statements - These will need to get your prospect off the couch and away from the TV...and that's definitely not something they want to do...so you have to make sure your call-to-action statements are both compelling and powerful enough to overcome their laziness and inertia...

• Sales Psychology - What's going on in your prospect's head? What are they afraid of? How will your product or service become THE ANSWER they are looking for? And how will you not only present it as THE ANSWER but how are you going to weave that solution into your sales copy???

And after all that you'll have to sharpen your copy to a razor's edge for maximum conversion and profits... Not to mention you'll probably have to shell out some big bucks for copywriting courses (some of them cost more than $1,000...ouch!).

And you'll have to study too...many copywriters believe that to become a master copywriter is going to take 10,000 hours of study. If you want your copy to simply be "good enough" it's going to take somewhere around at least 1,000 hours of study...then you'll have to take the time to actually write the sales letter...

And if your sales copy doesn't work???

If your copy doesn't convert then you are losing money...both now and in the future...you see, once you've sold somebody something, you can (and should) keep selling them things...BUT, if you don't make that first sale then those future sales might be lost forever...

Let's say you've decided against writing your own copy...

Your next choice might be to outsource your copy to a regular copywriter. This can be a good decision (usually better than writing it yourself) but many times these guys only write copy...perhaps they've only taken a course or two and have decided to call themselves "copywriters." (So be careful.)

They're not marketers and they don't sell their own products so they don't really get the big picture - the product creation, the product marketing, the sales and customer service...everything that marketers have to do to make money.

So what might be the best choice?

Frequently, the best solution is to outsource your copy to someone who is both a marketer AND a copywriter...someone who is obsessed with marketing and copywriting...someone who puts his own money and products on the line every day...someone who trains in his craft every day, rain or shine...someone who understands what "more business" means...someone like me!

Who is Sean Landon?

Some Reasons Why YOU Should Pay

Attention to my Advice

Let me tell you just a little bit about me... I wrote my first sales copy at the age of 13 - before I even knew what sales copy was! This was before the internet...you see, my friend and I came up with a product (a game). We then wrote the sales copy and put the ad in a magazine...I'm happy to report that we actually made sales too! At the time, there was nothing like getting checks in the mail (especially when you're only 13!)...maybe the only thing that beats it today is getting order alerts in your email...

It was a great experience and led to my love (and obsession) of marketing and copywriting...

I've also worked with telephone sales (for a now defunct airline)...did better than 90% of the other sales reps there my first month out...

Since I'm also addicted to adventure, I took off to Asia one January with a one-way ticket to Hong Kong (going through Taiwan)...had to work in Taiwan and Japan to get enough money to get back to Miami... Since I've also created websites and wordpress blogs, some that had sales and made money and others that didn't...but I have never given up. Yeah, I like challenges. And one thing that I've learned is that...

Good Sales Copy Can Change Your Life

As a matter of fact, it was when I was working on one of those sites that I discovered copywriting...and my life changed. I originally did it for my own businesses but thought I could help others with my copy skills as well. As I mentioned before, I am a bit obsessive about learning copywriting...First of all, I buy every copy course I can afford. Hey, at least it's a healthy addiction.

Then I go through each course. Read (or watch or listen...). Take notes. Do this several times...sometimes 10 times...sometimes more! I create a checklist of everything that was covered...can't write good copy without a good checklist...this is good for you because not only do you get a copywriter who is also a marketer, your copy gets some major checklist treatment from all those courses (probably around 20 by now, but who's counting?)...bottom line is I've got a big checklist binder and I don't release any copy until it's been through all the checklists several times...

And I not only do this for copywriting but for marketing courses too...both internet marketing and direct marketing courses...So when we work together you'll be getting a copywriter who not only eats, sleeps and breathes copywriting, but is immersed in the world of both direct and internet marketing as well.

What Can I Offer You?

Well, I can:

- write your sales letter for you - all that stuff from the list above, from the headline to sales psychology...

- write your squeeze pages - this is the beginning of your empire...you gotta get people on your list!

- write your email copy - you've got to market to people on your list!

- marketing advice - suggestions from what I've learned, tactics, strategies, planning, whatever you need - we'll start from where you are and get you to where you want to go...

- marketing/website consultation - As a fellow internet marketer, I'm familiar with bum marketing, article marketing, bum blogging, wordpress blogs, Twitter, Facebook, product creation, building lists, CPA and more. Maybe I'm not an expert on everything, but I will help you where I can.

If you qualify, we'll talk about your product and your goals, and what you need. Then we'll decide on a package that will help you reach your goals.

[ PROOF - Some Testimonials ]

Many things make a product successful. Things like your product, market, product price, and website traffic. Because of these contingent factors, I'll revise the copy two times at no extra cost if things don't go as planned. In addition, we'll also go over your plans for the other factors to give you the best chance to be successful.

 Look, I'm not just a copywriter who writes copy for other people...I have my own products out there in the market...my own websites and blogs...and this gives me a tactical advantage that most copywriters can't match or duplicate...like you, I've got skin in the game, money on the line and I want a good ROI as well...

Not only for me but for you too. And that's why I am the "More Business Copywriter."

What's Next For You

Your next step is to contact me by filling in the form below. Then I'll contact you and we'll talk, and if you qualify I'll get to work on your copy right away.

Here's the Form

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What I'm Looking For

In Profit and Abundance,

sean
ps. Look, you know as well as I do there are plenty of people who call themselves "copywriters". To do that doesn't take much. But when you find one who walks the walk, it's like money in the bank. So do yourself a favor and contact me today.